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Pioneering & Vibrant

Business Administration, B.A.

Faculty of Applied Economics

Not without reason one of the most popular courses of studies

Business administration is one of the most popular courses of study because it qualifies students for a variety of occupational fields. The Deggendorf business administration course has enjoyed an excellent reputation nationwide for many years. The course combines analytical skills and basic economic knowledge with management skills. During the internship semester, our students work in well-known companies in order to get to know operational processes and to obtain ideas for later professional orientation.
The contents of the lectures are supplemented by numerous lecturers as well as excursions and guest lectures in order to offer as much practical relevance as possible. In the last two semesters, the students specialize in a field of business administration of their choice, such as marketing and sales, purchasing and logistics, controlling and finance or taxes and accounting.

fact sheet Business Administration

Degree: Bachelor of Arts (B.A.)

Duration : 7 semesters

Start: Winter semester

Location : Deggendorf

Course language: German

Admission requirements :

  • General university entrance qualification


  • Knowledge of basic economic subjects would be an advantage

Key aspects:

  • Controlling and Accounting
  • service management
  • Purchasing and Logistics
  • Banking, finance and risk management
  • International sales and marketing management
  • Taxes and Auditing
  • Operational finance and success management

Post-graduate oportunities:

Fees : No tuition fees, only €52 student service fee per semester

Contact : 



Career prospects

Business administration is still one of the most sought-after courses of study in Germany. Graduates have a good chance of finding a suitable job or working freelance in a wide range of areas in the private and public sectors.

Business economists should be able to support management in various areas of business administration and, after appropriate familiarisation, to take on management tasks themselves.

In addition to imparting specialist knowledge, the study programme therefore promotes personality development and the acquisition of management knowledge and management techniques for assuming management tasks in business administration.

Building on a basic knowledge of business administration, the choice of a major field of study enables a moderate specialisation without the graduates being one-sidedly restricted to a specific field of activity. They should know the problems as well as the possibilities and limits of problem-solving techniques and be enabled to take on particularly qualified tasks in business and administration.

Due to the breadth of the business administration studies at the Deggendorf University of Technology, graduates are able to work in a wide range of fields in different functions and in different industries such as industry, trade, services, IT, etc. The degree program is designed to meet the needs of the business world.

Occupational fields

  •     Accounting, Controlling
  •     Marketing, Sales
  •     Purchasing and Logistics
  •     human resources
  •     Taxes, auditing
  •     Finance and Bank Management
  •     Consulting
  •     trainee

Subject Overview

Übersicht über die Lehrveranstaltungen, SWS (Semesterwochenstunden) und ECTS (European Credit Transfer and Accumulation System) im Studiengang Bachelor Betriebswirtschaft.


1. Semester SWS ECTS
Einführung in die Betriebswirtschaftslehre 2 3
Mathematik 4 5
Statistik 4 5
Externes Rechnungswesen 4 5
Wirtschaftsinformatik 6 7
Wirtschaftsenglisch I 2 2
Wirtschaftsenglisch II 2 2
2. Semester SWS ECTS
Arbeitstechnik 2 3
Internes Rechnungswesen 4 5
Investitonswirtschaft 2 2,5
Unternehmensfinanzierung 2 2,5
Einkauf und Logistik 2 2,5
Produktentwicklung und Fertigung 2 2,5
Einführung in die VWL und Mikroökonomie 2 2,5
Makroökonomische Theorien 2 2,5
Compliance und Vertragsrecht 4 5
Wirtschaftssprache II 2 2
3. Semester SWS ECTS
Marketing Einführung 4 5
Personalführung 2 2,5
Human Resource Management 2 2,5
Unternehmensbesteuerung und Bilanzsteuerrecht 4 6
Organisationstheorie 2 2,5
Organisationsentwicklung in der Praxis 2 2,5
Unternehmensrecht und Governance 4 5
Schwerpunktergänzendes Wahlpflichtfach I 4 5
4. Semester SWS ECTS
Managementkompetenzen 2 3
Managementtechniken 2 3
Controlling 2 3
Treasury 2 3
Prozessmanagement und moderne Organisationsformen 2 3
Projektmanagement 2 3
Wirtschaftssprache III 2 2
Einführung Nationale Wirtschaftspolitik 2 2,5
VGR-, Geld- und Währungspolitik 2 2,5
Schwerpunktergänzendes Wahlpflichtfach II 4 5
5. Semester SWS ECTS
Praktikum (18 Wochen) - 30
Praxisbegleitende Lehrveranstaltung 1 2 -
Praxisbegleitende Lehrveranstaltung 2 2 -
6. Semester SWS ECTS
Management Business-Plan-Seminar 2 3
Arbeitsrecht und Business Continuity Management 2 3
Informations- und Wissensmanagement 4 5
Allgemeinwissenschaftliches Wahlpflichtmodul 2 2
Wahl eines der beiden Wahlpflichtmodule:    
Internationale Wirtschaftspolitik und Entwicklungs- und Aussenwirtschaftspolitik 4 5
Integrative Betriebswirtschaft und Risikomanagement 4 5

Wahl eines Schwerpunktes 6. und 7. Semester

Schwerpunkt Internationales Vertriebs- und Marketingmanagement SWS ECTS
Internationales Produkt- und Lösungsmanagement 4 6
Wettbewerbsrecht und Werbegestaltung 4 6
IT-Unterstützung in Marketing und Vertrieb 4 6
Internationales Vertriebsmanagement 4 6
Globale Markenführung und Internationale Marketingkommunikation 4 6
Schwerpunkt Dienstleistungsmanagement SWS ECTS
Team-Entwicklung 3 4
Transaktionsanalyse 3 4
Theorie des internen Beziehungsmanagements 4 6
Dienstleistungsmanagement Einführung 4 6
Strategisches Marketing 2 5
Dienstleistungsmarketing 4 5
Schwerpunkt Einkauf und Logistik SWS ECTS
Strategische Beschaffung 6 9
Compliance im Einkauf 2 3
Gestaltung von Einkaufsprozessen 4 6
Gestaltung von Logistikprozessen 4 6
Anwendungssoftware für Einkauf und Logistik 4 6
Schwerpunkt Controlling und Rechnungswesen SWS ECTS
Rechnungslegung nach HGB und internationale Rechnungslegung 4 6
Bilanzanalyse und Konzernrechnungslegung 4 6
Kostenmanagement und Controlling 4 6
Operatives und internationales Controlling 4 6
Risikomanagement und Anwendungssoftware für Controlling und Rechnungswesen 4 6
Schwerpunkt Steuern und Wirtschaftsprüfung SWS ECTS
Rechnungslegung nach HGB und internationale Rechnungslegung 4 6
Bilanzanalyse und Konzernrechnungslegung 4 6
Unternehmensbesteuerung – Die Ertragsteuern sowie aktuelle Steuerrechtsthemen 4 6
Unternehmensbesteuerung - Umsatzsteuer, Abgabenordnung sowie aktuelle Steuerrechtsthemen 4 6
Prüfungswesen, Prüfungstechnik, Internes Kontrollsystem 4 6
Schwerpunkt Bank-, Finanz- und Risikomanagement SWS ECTS
Finanz- und Anlagenmanagement 4 6
Corporate Finance und Finanzprodukte 4 6
Steuerung von Finanzrisiken 4 6
Bankmanagement 4 6
Finanzindustrie, Risikomanagement und Versicherungen 4 6
Schwerpunkt Betriebliches Finanz- und Erfolgsmanagement SWS ECTS
Finanz- und Anlagenmanagement 4 6
Corporate Finance und Finanzprodukte 4 6
Kostenmanagement und Controlling 4 6
Operatives und internationales Controlling 4 6
Risikomanagement und Anwendungssoftware für Controlling und Rechnungswesen 4 6
Bachelorarbeit (BA) - 12


Übersicht über die Studienschwerpunkte:

In recent years, most German companies have adapted to international markets and global competition. This trend affects companies of all sizes, both small and medium-sized enterprises and large enterprises. Therefore, it is becoming more and more important for newcomers not only to master the standard methods and procedures in marketing and sales, but above all to be able to demonstrate international competence. Within the framework of this focus, students should be taught the knowledge necessary to successfully place products on international markets, to develop branding and advertising no longer for the domestic market but for export markets and to successfully complete international sales projects.

The focus of the course is on service management and the communication of essential management concepts for service-specific relationship processes. The aim here is to impart cross-industry knowledge to students in the sense of a general management approach. In addition to this professional competence, students have the opportunity to work on projects, diploma theses, case studies, simulations, etc., in order to improve their knowledge of the business processes involved. Methodological and social skills, i.e. so-called "soft skills", which are among the central key qualifications in service occupations, can be developed.

The importance of efficient supply chain management for securing the success of a company will continue to grow in the future - also against the background of ever more progressive globalization. On the one hand, supply chain management opens up the possibility of establishing competitive advantages in global markets in the face of increasing competitive pressure. On the other hand, cost pressure is also forcing companies to increase efficiency within value chains, as logistics costs account for up to 25% of the total costs of a product. Building on many years of professional experience and the strong networking of the chair holder with business practice, students are taught in-depth knowledge of purchasing and logistics in lectures, exercises, business games and excursions. Networked thinking and the pursuit of a holistic management approach enable our graduates to manage complex and global value chains.


Sound knowledge of controlling and accounting is indispensable for the management of a company. Students are enabled to design, implement and optimize controlling instruments depending on the individual company conditions. The software implementation is based on the modules FI and CO of SAP-R/3. In addition, the instruments of strategic and operative controlling, cost management as well as balance sheet analysis, international accounting and group accounting represent core areas of the study focus.

The focus on taxation offers students a comprehensive teaching programme based on the content of the 3rd + 4th semesters. It is a study focus that offers ideal conditions for a career in areas such as

  •     Tax advisor/auditor,
  •     Leading activity in the commercial administration of companies,
  •     Management Consultancy/Corporate Structuring/Recapitalisation Consulting


Based on the knowledge of the basic subjects "Finance and Investment" as well as "Controlling and Treasury" the students deepen their problem awareness in these subjects. Students are enabled to make financial and investment management decisions using the necessary financing and hedging techniques. In addition, they are made familiar with the special requirements that cooperation with various financial service providers entails.

Financial management and treasury play an increasingly important role in the management of medium-sized companies. Modern financing instruments such as mezzanine, private equity or stock market segments for medium-sized companies mean that, in addition to mastering controlling instruments, financial knowledge is increasingly required as a hand tool in the business management area of a medium-sized company. Business economists who are able to perform both the financial control with a view to liquidity and the "pilot function" with a view to business success are therefore particularly in demand in medium-sized companies.