- Attention: The workshop will be held in German! -

The Creative Industry – from photographers and designers to marketing experts, artists, and musicians – faces the challenge of establishing itself in the digital world. However, digitalization also offers numerous opportunities to unlock creativity in new ways and significantly increase visibility. In three practical blocks, you will learn how to use digital tools and creative methods strategically for your projects. Together with like-minded individuals, you will develop innovative ideas and create tailored solutions that you can immediately implement in your everyday work.
 

Block 1: Digital Competencies – Overview and Needs
We will provide you with a hands-on introduction to the most important digital tools and platforms for the creative industry, showing you how to use them effectively in your daily work to increase efficiency and enhance visibility.
Topics:

• Website: Which tools can you use to easily create and optimize your website?
• Social Media: Which platforms and strategies are relevant for you?
• Reach Analysis: How can you analyze and improve your online presence?
• Artificial Intelligence (AI): How can it support your creative work?

Share your current challenges or present a specific idea or project. You will receive individual feedback and practical solutions. Together, we will develop a goal to work towards before the next session.

Block 2: Individual Work Phase with Personal Consultation
About a week after the first block, you have the opportunity to take part in a 30-minute individual consultation. Together, we will discuss the progress you have made, evaluate your previous results, and address any open questions.
You can use the consultation to:

• Clarify your goal and plan next steps.
• Receive feedback on your previous work.
• Analyze challenges and develop innovative solutions.
• Discuss suitable digital tools or strategies for your project.

The consultation is optional – you decide whether to take it or continue working independently.

Block 3: Exchange, Reflection & Networking
In the final block, we will reflect on the progress made and learn from each other. We will look at what goals have been achieved, what challenges remain, and how we can support each other.
Content:

• Project Check: Where do you stand now? What has changed since the last session?
• Solutions & Insights: Which approaches worked well? Where did unexpected challenges arise?
• Networking & Collaboration: Are there synergies among the participants? Can we pool knowledge or resources?

The focus is on exchange and mutual support – use this opportunity to gain valuable insights and new perspectives for your project!

About the Workshop Leader: Ivan Turkalj
Ivan Turkalj has been a freelance musician and artist for over 20 years. With extensive experience as a project developer in the creative industry and in leadership roles in technology companies, he brings valuable knowledge from both fields.
He is passionate about a strong and independent creative economy and is committed to helping creatives with digital tools and innovative strategies to successfully implement their projects.

Your Benefits at a Glance:

• Practical Implementation with Individual Support: Get targeted support to move your projects forward.
• Exchange and Networking: Benefit from valuable conversations and potential collaborations with other participants.
• Enhancement of Digital Competencies: Learn how to strategically incorporate digital tools into your daily work.
• Concrete, Hands-On Work on Your Challenges: Develop practical solutions and take actionable steps for your own project.
• And the best part: It’s completely free!