- Attention: The workshop will be held in German! -

The digital transformation presents many traditional companies, craft businesses, service providers, and freelancers with challenges – but also offers numerous opportunities. With creative methods and digital tools, you will find new solutions for your daily work and implement them directly.
In three practical stages, you will learn how to strategically use digital possibilities for yourself. Together with other participants, you will develop innovative ideas and work on concrete solutions for your individual challenges.

Block 1: Basics of Digitalization – Methods & Tools for Your Business
We will show you how to use creative methods and digital tools strategically for your business to work more efficiently, discover new opportunities, and position yourself successfully in the digital world.
Topics include:

• Creative Work in a Business Environment: Why does 1+1 sometimes equal more than 2? Learn how creative thinking methods like Design Thinking or visual mind maps can advance your business.
• Digital Competencies & Practical Tools: Which digital solutions will truly help you in your daily work? We will show you how to use the digital space strategically and introduce useful tools for image editing, website creation, data analysis, online marketing, or artificial intelligence.

Share your current challenges or present an idea or specific project you want to advance as part of your digital development. Using innovative techniques from the creative industries – such as storytelling or idea sprints – we will work together to develop new solutions that will help you successfully implement your project. You will receive personalized feedback, and we will jointly develop a goal for you to work on until the next session.

Block 2: Individual Work Phase
About a week after the first block, you will have the opportunity to take advantage of a 30-minute personal consultation. Together, we will review the progress you have made, assess your results so far, and clarify any open questions. In this session, we will focus on creative problem-solving techniques such as brainstorming or prototyping to develop innovative approaches for your digitalization project.
You can use the consultation to:

• Clarify your goal and plan the next steps.
• Receive feedback on your previous work.
• Analyze challenges and develop new solutions using creative methods.
• Discuss appropriate tools or strategies for your project.

The consultation is optional – you decide whether you want to take advantage of it or continue working independently.

Block 3: Exchange, Reflection & Networking
In the final block, we will reflect on the progress made so far and learn from each other. We will look at what goals have been achieved, what challenges remain, and how we can support each other.

• Project Check: Where do you stand now? What has changed since the last session?
• Solutions & Insights: Which digital and creative approaches worked well? Where were there unexpected hurdles?
• Networking & Collaboration: Are there synergies among participants? Can we pool knowledge or resources?

The focus is on exchange and mutual support – take this opportunity to gain valuable insights and new perspectives for your project!

About the Workshop Leader: Ivan Turkalj
Ivan Turkalj has been a freelance musician and artist for over 20 years. With his long-standing experience as a project developer in the creative industries and in senior positions in technology companies, he brings valuable knowledge from both fields.
His expertise lies in combining creativity and digital transformation – he shows how companies can take innovative paths in digitalization using creative methods.

Your Benefits at a Glance:

• Practical implementation with individual support: You will receive targeted support to move your projects forward.
• Exchange and networking: Benefit from valuable conversations and potential collaborations with other participants.
• Expansion of digital competencies: You will learn how to strategically use digital tools in your daily work.
• Creative methods for innovative solutions: Through techniques like Design Thinking, storytelling, and role-playing, you will develop new perspectives for your digital challenges.
• Concrete, practice-oriented work on your everyday challenges: You will develop practical solutions and implement actionable steps for your own project.
• And the best part: It's completely free!