Member of the Board and Director for Marketing at the International Federation for IT and Travel & Tourism
Destination Management in Times of Crisis - Potentials of Open Innovation Approach in the Context of COVID-19?
Share Your Real Experience: Assessing Tourist Negative Emotions towards Authentic Food with Self-Report And Physiological Response Methods
In: 8th International Conference on “Transcending Borders in Tourism through Innovation and Cultural Heritage”
Hydra Island, Greece
Co-creating Personalised Experiences in the Context of the Personalisation-Privacy Paradox
Share Your Real Experience: Assessing Tourist Negative Emotions towards Authentic Food with Self-Report And Physiological Response Methods. Keynote.
In: Tourism Naturally Conference 2021
European Campus Rottal-Inn Online
Exploring ways to improve personalisation: the influence of tourist context on service perception
In: 27th annual ENTER International Conference on Information and Communication Technologies in Tourism
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
In: International Journal of Information Management vol. 55
Exploring Ways to Improve Personalisation: The Influence of Tourist Context on Service Perception
In: e-Review of Tourism Research vol. 17 pg. 1-16.
The more - the better? The effect of Information of Tourist Perceptions of Personalisation
In: Travel and Tourism Research Association International Conference (TTRA 2020 EUROPE)
Universität Innsbruck Innsbruck, Österreich
The Good, the bad, and the ugly: Tourist perceptions on interactions with personalised content
In: e-Review of Tourism Research vol. 16 pg. 62-67.
Forecasting tourist arrivals at attractions: Search engine empowered methodologies
In: Tourism Economics vol. 25 pg. 425-447.
Forecasting London Museum Visitors Using Google Trends Data
Manager of DigiHealth & Smart Tourism Lab
Dr Katerina Volchek is a professor and a manager of the DigiHealth & Smart Tourism lab at Deggendorf Institute of Technology. She is an expert in customer experience, information and communication technologies and marketing strategy for tourism, including design of personalised services and optimisation ROI through marketing attribution. Currently, her research interest also lies in the capabilities of neuromarketing and smart environments for the service industries. Katerina serves as a Director for Marketing at the International Federation for Information Technologies and Travel & Tourism (IFITT).
9:00 am - 11 am, in the office EC 2.07 or in Zoom: https://th-deg-de.zoom.us/j/86185486235 on the following dates:
17 March 2022 24 March 2022 31 March 2022 07 April 2022 28 April 2022 12 May 2022 26 May 2022 02 June 2022 30 June 2022 07 June 2022