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International Tourism Development, M.A.

Faculty European Campus Rottal-Inn

International tourism generates billions of euros annually and is still one of the fastest-growing industries. Depending upon whether it is business or pleasure, the hospitality and event management sectors also benefit from – and add to the experience of – international tourism, and are inextricably linked to it. Taking into account these associated areas only makes the overall sector more lucrative and appealing.

In this postgraduate degree, students broaden their expertise and deepen their knowledge of cross-sector industries in the health and tourism sector, such as spas, prevention centres, rehab clinics, sports centres, recreation, leisure and culture centres. The following global tourism trends will be included in this Masters programme:

  • Health and wellness tourism due to demographic change and rising health consciousness
  • Continued globalization and urbanization of destination package deals
  • The development of new international destinations
  • Increased digitization in the tourism industry through website booking engines
  • Increased customization of travel packages with so-called “dynamic packaging“
  • Social networks as a communication base for marketing and travel destination reviews
  • Trends towards ecological, green tourism

Fact Sheet International Tourism Development

Degree: Master of Arts (M.A.)

Duration: 3 Semester

Start: Summer semester

Location: European Campus Rottal-Inn, Pfarrkirchen

Course language: English

Admission requirements:

  • Please see the study and exam regulations (paragraph 3 "Qualification for Academic Studies")
  • Language requirements

Fees : No tuition fees, only €62 student service fee per semester

Contact : welcome@th-deg.de


Career Prospects

International tourism generates billions of euros annually and is still one of the fastest-growing industries.

It consists of a wide range of services and products which must meet the highest standards of quality and safety, yet be affordable for the consumer. Therefore, services in the industry are within complex processes with intercultural and multidisciplinary influences, so there is a high demand for qualified specialists in many specialized areas, such as:

  • Upper management tasks with tourism providers (airlines, hotels, organisations, gastronomy, event agencies, recreation and sports industry, etc.)
  • Product development in national and international booking and reservations agencies
  • Consulting, publicity and coaching for tourism destinations
  • Destination Management
  • Service design and product development for tourism providers and tourism destinations

Module Group International Tourism Management
Management in tourism takes places within an internationally cross-linked context. The tourism “system” is shaped by legal requirements at the national and international level, union regulations, as well as increasing international standardisation. At the same time, service provision takes places in an urban or regional context, often with a high degree of specialisation.

Module Group Empirical Research Methods
Evidence-based management is based on the principle of empirically supported management decisions. Web-based booking systems, touristic websites and social networks in eTourism offer a vast quantity of data which can currently only be processed through modern data mining and data analysis technologies. This data forms the basis for management decisions in tourism.

Module Group Business Economics
Sound business knowledge is also the basis for a successful career in the tourism industry. The modules aim in particular at providing students with knowledge, methods and instruments for future strategic decisions.

Module Group International Destination Managment
Students will be confronted with the complexity of community-based tourism destinations. Solutions will be presented on how a strategic development and marketing of destinations can succeed within the complex framework conditions. 


Subject Overview

Overview of the courses (From the Study and Examination Regulations), Weekly Semester Hours (SWS) and ECTS (European Credit Transfer and Accumulation System) for the programme Master of Healthy and Sustainable Buildings .

1. Semester

SWS

ECTS

Customer Experience Management
Kundenerlebnismanagement

4

5

Current Issues in Business Administration
Aktuelle Themen der Betriebswirtschaft

4

5

Managerial Accounting
Unternehmenssteuerung und Rechnungslegung

4

5

Intercultural and Interdisciplinary Management
Interkulturelles und interdisziplinäres Managemen

4

5

Global and Regional Sustainable Tourism Development
Globale und regionale nachhaltige Tourismusentwicklung

4

5

Quantitative and Qualitative Research Methods I
Quantitative und qualitative Forschungsmethoden I

2

3

Compulsory Elective Subjects of a General Academic Nature I (AWP I)
Allgemeinwissenschaftliches Wahlpflichtmodul I (AWP I)

2

2

2. Semester

SWS

ECTS

Compulsory Elective Subjects of a General Academic Nature II (AWP II)
Allgemeinwissenschaftliches Wahlpflichtmodul II (AWP II)

2

2

Applied Customer Experience Management
Angewandtes Kundenerlebnismanagement

4

5

Quantitative and Qualitative Research Methods II
Quantitative und qualitative Forschungsmethoden II

2

3

Master Thesis Tutorial (Scientific Workshop)
Masterarbeit Tutorial (wissenschaftlicher Workshop)

2

5

Entrepreneurship and Business Development
Unternehmertum und Geschäftsentwicklung

4

5

Digital Marketing and Social Media in Tourism
Digitales Marketing und Social Media im Tourismus

4

5

Specialized Mandatory Elective Module
Fachspezifisches Wahlpflichtmodul (FWM)

 

4 5

3. Semester

SWS

ECTS

Destination Development and Marketing
Destinationsentwicklung und –marketing

4

5

Specialized Mandatory Elective Module
Fachspezifisches Wahlpflichtmodul (FWM)

4

5

Master Thesis
Masterarbeit

 

 20