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Pioneering & Vibrant

Tourism Management, B.A.

Faculty of Applied Economics

Become part of a booming industry

Are you looking for a university degree that is specifically tailored to the requirements of the tourism industry? Theory and practice are optimally combined and high language skills are imparted? Then you've come to the right place:

The Tourism Management course is aimed at you if you are looking for a career in the regional or global tourism industry. In addition to comprehensive business management and tourismusspezifischen specialist knowledge, important social skills are also taught. In addition, English and Spanish are integrated into the timetable as important foreign languages. The study programme is clearly geared to the needs of the tourism industry.


fact sheet Tourism management

Degree: Bachelor of Arts (B.A.)

Duration : 7 semesters

Start: Winter semester

Location : Deggendorf

Admission requirements :

  • General university entrance qualification

Prerequisites :

  • Knowledge of basic economic subjects would be an advantage
  • English knowledge at the level B2/C1
  • Knowledge of Spanish required for the 2nd semester at A2 level, attendance of Spanish pre-courses possible

Key areas:

  • Hospitality Management
  • Mobility and Ressource management
  • Destination management
  • Tour Operator Management
  • Medical und Health Tourism
  • Event management
  • International Strategic Tourism Management

Post-graduate oportunities:

Fees: No tuition fees, only €52 student service fee per semester

Contact:

 


Career prospects

The tourism industry is the future industry of the 21st century. In Germany alone, it generates around 3 million jobs. The range of professional applications is more diverse than in any other sector. It ranges from management positions with classic service providers, such as airlines, airports, hotels, restaurants, tour operators, travel agents and destinations to trade fairs and congresses, health resorts and spas, event management and modern reservation systems.

The chances of getting an adequate job after successfully completing your studies are very good. The graduates of the study emphasis tourism management offered so far hold management positions with renowned employers such as Condor, Seetours, Hilton, Accor, Frankfurt airport as well as local tourism organizations and/or - enterprises. The job offer increases continuously by the increasing Akademisierung of the routistic job market.
Against the background of the increasing internationalisation of the tourism industry, international aspects and the development of language skills are of great importance.

 

 


Subject Overview

Overview of the courses, SWS (semester hours per week) and ECTS (European Credit Transfer and Accumulation System) in the Bachelor Toursimus Management programme

 

1st semester SWS ECTS
Statistical and mathematical applications 6 8
Economics and leisure economics 6 7
Accounting (Part External Accounting) 4 5
Information management and dissemination 4 5
Basics tourism (supply, demand) 4 5
     
2nd semester SWS ECTS
Accounting (Part Internal Accounting) 4 5
Law (private business law, tourism law) 6 8
Basics of tourism management 4 5
Finance- und Risikomanagement 6 7
Language of Tourism (Teil 1) 2 3
El Espanol de los Negocios Turisticos (Teil 1) 2 2
     
3. Semester SWS ECTS
Organisation und Personalwesen 6 7
Marketing 4 5
Unternehmensführung 4 5
Fachbezogenes Wahlpflichtmodul (FWP) 4 5
Language of Tourism (Teil 2) 2 3
El Espanol de los Negocios Turisticos (Teil 2) 2 3
     
4. Semester SWS ECTS
IT-gestützte Tourismusmarktforschung 4 5
Travel Technology und Wissensmanagement 6 7
Controlling und Steuern im Tourismus 6 8
Regional Studies of the Anglophone World 4 4
El mundo hispanohablante y el turismo 4 5
     
5. Semester SWS ECTS
Praxissemester    
Praktikum 18 Wochen - 30
Praxisbegleitende Lehrveranstaltung 1 und 2 4 -
     

Wahl von drei aus sieben Kompetenzfeldern

   
     
6. Semester SWS ECTS
Tourismusentwicklung und Tourismuspolitik 4 5
Interkulturelle Kompetenz 4 5
Businessplanseminar 4 5
Kompetenzfeld: Hospitality Management    
Hotelbetriebswirtschaft 4 5
Kompetenzfeld: Destinationmanagement    
Nationales und internationales Zielgebietsmanagement 4 5
Kompetenzfeld: Mobilitäts- und Ressourcenmanagement:    
Einführung Mobilitäts- und Ressourcenmanagement 4 5
Kompetenzfeld: Tour-Operator-Management    
Reiseveranstaltungsmanagement 4 5
Kompetenzfeld: Medical & Health Tourism    
Gesundheits- und Medizintourismus 4 5
Kompetenzfeld: Veranstaltungsmanagement    
Tagungs-/ Messe- und Kongressmanagement 4 5
Kompetenzfeld: International Strategic Tourism Management (in englischer Sprache)    
Tourism Management (in englischer Sprache) 4 5
     
7. Semester SWS ECTS
Projektarbeit 5 5
Kompetenzfeld: Hospitality Management    
Hotelmarketing und Sales Restaurantmanagement 4 5
Kompetenzfeld: Destinationmanagement    
Destination- und Regionalmarketing incl. Landeskundlicher Aspekte 4 5
Kompetenzfeld: Mobilitäts- und Ressourcenmanagement:    
Vertiefung Mobilitäts- und Ressourcenmanagement 4 5
Kompetenzfeld: Tour-Operator-Management    
Reisevertriebsmanagement 4 5
Kompetenzfeld: Medical & Health Tourism:    
Management medizinischer Einrichtungen 4 5
Kompetenzfeld: Veranstaltungsmanagement    
Veranstaltungs- und Eventmanagement  4
Kompetenzfeld: International Strategic Tourism Management (in englischer Sprache)    
Tourism Service Marketing Management (in englischer Sprache) 4 5
     
Bachelorarbeit 12 12

 

 

Overview of the fields of competence:

 

You will gain sound knowledge of the management areas of the hotel industry and learn about the essential characteristics of this sector. You will be able to make planning, organisational and implementation decisions in a hotel or restaurant business, analyse hotel markets, evaluate market entry opportunities and understand determinants of hotel and restaurant management. Furthermore, you will get to know the instruments of hospitality marketing and understand their application.

 

 

The central content of the courses includes topics such as monument and nature conservation, spatial and landscape planning, home and cultural heritage, city marketing and event management, mobility and transport, energy and waste disposal, future technologies and infrastructure. You will learn basic terms and contexts in a multidisciplinary way. In exercises, you will be enabled to formulate promising concepts for the future on a factual basis yourself and to prepare a conceptual implementation.

Resource management basically stands for the effort to develop the manifold potentials of country, region, city and destination in a meaningful way. A long-term oriented design interest, which wants to preserve and create good cultural, social and economic perspectives for future generations, is always characteristic for a sustainable management.

Mobility management can be understood here as an important sub-task of comprehensive resource management: Good management makes mobility efficient and at the same time minimises the burden of the resulting traffic. Important tasks, e.g. with regard to noise reduction, protection against environmental pollution (exhaust gases, particulate matter), must be solved on an interdisciplinary basis, and the question of the use of different transport systems must be weighed up according to local or regional suitability.

 

You will learn about the stakeholders of a destination, the structure of tourism and destination organisations as well as objectives and principles for the management of a destination. In addition, you will gain insight into the representation of interests of a tourist destination and the constitutive decisions of the destination management. You will acquire knowledge on various concepts of destination organisation and the associated management methods, illustrated using the example of domestic and foreign holiday regions. You will be able to recognise and analyse the particularities of marketing for a destination, to draw up a marketing plan for a tourist destination and to use the necessary marketing instruments precisely.

 

You will acquire knowledge in the field of travel organisation and the procurement of travel services of all kinds. You will be able to plan, calculate and market trips of all kinds via the various sales channels. In addition, you will gain in-depth knowledge of the functioning and specifics of the global tourism market.

You will gain sound insights and knowledge about the specifics and effects of the German travel agency and travel distribution market. You will gain insights into the functioning of market research, purchasing, production and sales of package tours and individual tours as well as a selection of special tours. You will be enabled to analyse and evaluate existing offers of well-known tour operators and to create travel package offers. Furthermore, you will learn to analyze the travel distribution market and to evaluate its future development.

 

 

You will learn basic concepts and providers of medical tourism and cross-border health care management. You will become familiar with the legal foundations of cross-border medical tourism and learn about the different categories and characteristics. You will learn about the essential processes in medical tourism. You can transfer these to existing destinations with corresponding offers. You will develop concepts for networking medical care and globalisation in medicine and will be introduced to the essential functions in the management of medical facilities. You will gain basic knowledge about the importance of interface management in medical facilities. Furthermore, you will gain insight into the requirements of data protection and data security and will be able to research the legal regulations and transfer them to the working environment of medical facilities.

 

 

You will acquire in-depth knowledge of the functions and specifics of the conference, trade fair and congress market. You will also be able to plan, calculate and market conferences, trade fairs and congresses as well as events of all kinds.

 

 

The focus is on the management areas and the special features of the international tourism industry, planning, organisational and implementation decisions in a global context, the analysis of international markets, the evaluation of market entry opportunities, the key determinants of the international tourism industry, the development of international concepts and their successful positioning in the market, as well as the instruments of international tourism marketing and their successful application.


This field of competence is taught entirely in English. We focus on international markets, visitor management, crisis management, tourism innovations, tourism service marketing management, pricing, marketing communication, promotion, customer relationship management and sales. The knowledge is acquired through excursions, case studies, international newspapers/journals and international guest lecturers.