organisational and economic psychology, b.sc.

The expertise of a business psychologist is always in demand whenever human experience and behaviour in economic contexts are concerned. This is a broad field. It extends to the inner workings of organisations (How are my staff doing?), to the interfaces between businesses and their customers (How do I market my products?), but also to technology development (How do I develop a product that is easy, enjoyable and successful to use?) and the handling of social and political issues (How can we convince even more people of the importance of a Covid-19 vaccination?).

The foundation of all these activities is an interest in people. In your professional life, you will frequently be in contact with others, who will shape a large part of your work. It is always about describing, understanding, explaining, predicting, evaluating or changing human experience and behaviour. A degree in Applied Business Psychology provides the methodological tools to master these challenges across various economic sectors.

The industries open to you through a degree in Applied Business Psychology are diverse – here are a few examples:

• Human Resource Management

• Market and Consumer Research

• Organisational Development

• Professional Development

• Training

• Coaching and Supervision

• Health Psychology

• Management Consultancy

• Product Development

• Policy Consultancy

• Job Application Training

• Teaching and Research

• Job Analysis, Evaluation and Design