The biggest challenge for technical inventions and services is their successful transfer to the market. Inventions rarely fail technically - they usually fail because of the wrong market strategy for non-segmented markets. The same goes for the wrong timing, unstructured processes or missing the customer benefit. The more disruptive an invention, the greater this danger, since existing markets and especially their protagonists know very well how to prevent this market entry.
Besides, the biggest competitor for a new technology is always the old one, the non-adaptor. This also and especially applies to the regions outside the conurbations, as the Free State of Bavaria has always successfully done through the state-wide regional concepts in settlement, economic and development policy.
The Bavarian Innovation Transformation Centre (BITZ) Oberschneiding with the core of the Silicon Valley Program (SVP) accompanies, in contrast to many other programmes, in a scientifically based, constant and mentored process over a period of at least nine months. During this process, the invention can be fed with a qualified market entry and development strategy (often combined with further product development, so-called technical iteration loops), a relevant and highest-calibre network (ecosystem) of qualified mentors and experts, potential customers, development partners and possible investors.
This creates a process intensifying hub (a powerhouse) that meets the challenge described above. Consequently, this enables the ideal, because planned, market entry and a thoroughly global successful penetration. This is a learnable competence and teachable science that the founding teams execute and implement from day one. The didactic concept is that of "reversed classroom action learning".
Prof. Dipl. Theol. Univ. Peter Johann Schmieder
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The key offer of the BITZ Oberschneiding is the Silicon Valley Program (SVP), a trend-setting cooperation between the Deggendorf Institute of Technology and Santa Clara University (SCU) in the heart of the Silicon Valley that has been in place since 2014. SCU is one of the most renowned universities in the USA, with a national top twenty ranking for its Executive MBA programme.
SCU's Silicon Valley Executive Centre in particular is one of the top addresses for start-up research and transfer support. In this context, it is mentioned in the same breath as Stanford University and the University of California at Berkeley. The Silicon Valley Program thus combines the best of both worlds, Bavaria's outstanding technical invention competence with the trend-setting transfer competence of Silicon Valley.
The SVP is now described as "far advanced from any other program in the world" (from the final study of Santa Clara University). The instructors, mentors and supervisors of the programme, recruited from "both worlds", are among the best that transfer research and implementation has to offer in terms of reputation, expertise and experience. At the same time, they stand out above all for their in-depth proximity to the respective markets, inventions, people and, above all, the respective teams (over a period of at least nine months and beyond). This is confirmed by the unanimous feedback from the 30 or so teams (around 100 participants) that have gone through this programme so far.
Exemplary: Almost all teams from the past two rounds are now continuing to work together with German and American experts and investors on direct execution and successful implementation. The teams are supervised and guided by professors, instructors and lecturers from both universities, as well as a selection of international mentors. Due to the structuring of the programme with bookend presentation events at the beginning in Oberschneiding (district of Straubing-Bogen) and finally in Silicon Valley, paired with digital interim target checks in the form of webinars (digital / blended learning), participation is possible for teams from all over Bavaria (and beyond).
Image: 10 Years SVP - ALexander Dorn, Pat Guerra, Prof. Al Bruno, Prof. Peter Schmieder (from left to right)
Teams (150 individual participants) were part of the programme so far
Of which are in business - with an improved and refined business model
Teams remain in close contact with network partners & investors
Euros have already been invested in a team
Knowledge transfer takes place not only on a theoretical level, but above all on a practical level between the teams, as well as, for example, at first hand during exclusive company visits and presentations at Google, eBay, LinkedIn, Tesla, Jabil Blue Sky or Adobe, but also branches of Bavarian companies such as Zollner AG in Milpitas.
The SVP teaches the American understanding of innovation and start-ups, which differs fundamentally from the German and European understanding. It is based on the fundamental attitude of customer orientation. The customer advances from a simple target group to a stakeholder whose feedback is essential for further product development. In this way, innovations or teams are raised to an "investable" level. This means successfully establishing products on the market and the disruptive creation of new markets in future industries.
5th place worldwide in the category "Entrepreneurial Spirit" according to WURI ranking 2021 (World's Universities with real Impact)
This year's Deggendorf New Year's Reception took place on 21 January 2022 at 6 pm as smart.talk.deg in digital form. After the greetings of Mayor Dr. Christian Moser and President Prof. Dr. Peter Sperber, Ferdinand Seemann, CEO se2quel Partners LLC, from Silicon Valley gave the keynote speech on the topic of "Myths, half-truths and why the university and the ITC will make the digital transformation a real opportunity for Deggendorf".
Robert Hilmer, CEO of the Deggendorf start-up Easy2Parts, showed how the Deggendorf ecosystem works in practice. The talk and Q&A session was led by Thomas Keller, Managing Director of ITC Innovations Technologie Campus GmbH, and Prof. Peter Schmieder, Director of the Bavarian Innovation Transformation Centre (BITZ) Oberschneiding and founder of the Silicon Valley School moderated the evening.
Niederbayern TV was there live at the Oberschneiding campus: NIEDERBAYERN TV Journal vom 22.01.2022 | Niederbayern TV Deggendorf
28 December 2021
The "Silicon Valley Program" at the Deggendorf Institute of Technology has been running for 6 years now. Anyone who has an invention or business idea in mind can study here, following the American model, how to develop it successfully for the market. The whole thing is implemented with workshops, web conferences and also particularly labour-intensive opening and closing weeks. At the newly founded Bavarian Innovation Transformation Centre in Oberschneiding, those responsible have now transferred the successful Silicon Valley Program into the Silicon Valley School. We talked to those responsible about what is new about the school and how the 2021/2022 programme is going so far.
DIT President Prof. Dr. Peter Sperber, Chancellor Birgit Augustin, Head of the Silicon Valley School and Director of the BITZ Oberschneiding Prof. Peter Schmieder and Programme Manager Venture Development Alexander Dorn met partners in Silicon Valley in early December 2021.
Here are more impressions of the Silicon Valley Program...
Ronald Weissman, PhD
Prof. Albert Bruno
Prof. Dipl.Theol.Univ. Peter Johann Schmieder
Dr. Tobias Strobl
The Silicon Valley School (SVS) works closely together with:
Regional and supra-regional supporters of the SVS are:
The Deggendorf Institute of Technology (DIT) has been among the best in worldwide university comparisons for years. This is also confirmed by the WURI Ranking 2022, which was published in mid-June. In the category "Entrepreneurial Spirit", DIT takes second place. Ahead of universities with a global reputation, such as Berkely University of California and Princeton University. A decisive point for this is the "Bavarian Innovation Transformation Centre" (BITZ) in Oberschneiding.
WURI, which stands for "World's Universities with Real Impact", i.e. those that make a difference. For years now, DIT has been among the TOP 10 when it comes to entrepreneurship and start-ups. The WURI places 8 and 5 in previous years prove what the Deggendorfers achieve in this respect. This year, DIT is now the highest ranked university in Europe in terms of entrepreneurship and the only German university in the WURI TOP 50. President Prof. Peter Sperber is certain: "With the work at our BITZ in Oberschneiding, we have made it straight to the top of the world. Our university is unique in the world with this campus and the Silicon Valley School". He added that the Valley had already been brought to Lower Bavaria to some extent and that Bavarian companies were being successfully supported in market development and acceleration. Overall, DIT ranks 24th among the "Global Top 100 Innovative Universities".
Prof. Peter Schmieder, founder and director of the Silicon Valley School and scientific director of BITZ is certain that the location in Oberschneiding has once again raised the Silicon Valley Program to a whole new level. "We can keep up with the big players in the international academic landscape," Schmieder proudly explains. In the entrepreneurship category, he says, we are even ahead of Berkely University, with which we have had a partnership for years, and also ahead of Princeton University. "That," adds the DIT professor, "is a huge incentive for our further work."
This year's WURI ranking again included entries in the categories "Industrial Application" (DIT ranked 33rd), "Entrepreneurship" (ranked 2nd), "Ethical Value", "Cosmopolitanism", "Crisis Management" (ranked 8th) and "Fourth Industrial Revolution". This approach allows smaller universities the same chances in the evaluation as large established universities. The presidents of the participating universities are actively involved in the evaluation process. Finally, the members of the WURI Evaluation Committee conduct a rigorous review and recommend a list of universities for the global Top 100 rankings.
The WURI ranking is organised by the Institute for Policy and Strategy on National Competitiveness (IPSNC) in South Korea and is supported by the Hanseatic League of Universities (HLU) in the Netherlands, the Institute for Industrial Policy Studies (IPS) in Seoul, the UN Institute for Training and Research (UNITAR) in Geneva and the Tailor Institute of Franklin University (FUS) in Lugano. The results are available on the internet at www.wuri.world.
Big honour for Prof Peter Schmieder, head of the Bavarian Innovation Transformation Centre (BITZ) Oberschneiding. The professor of the Deggendorf Institute of Technology (DIT) is one of five finalists in the category “Male Entrepreneurial Leader of the Year” at the international “Triple-E-Award”. The final decision and award ceremony will take place on 28 June in Florence.
The three “E”s of the award stand for Entrepreneurship, Engagement and Education. The prize is awarded to individuals and universities who, in addition to teaching and research, are particularly committed to their so-called third mission. That is, the transfer of knowledge and technology to society and the economy. For example, also in the form of promoting start-ups, as is done with great verve in Oberschneiding.
On the one hand, the Triple E Award pays respect for achievements. On the other hand, the attention generated is intended to further promote the corresponding change at colleges and universities in Europe. The decisive factor for Prof. Schmieder’s nomination was his success with the Silicon Valley Programme at DIT. The jury’s statement reads: “Prof. Peter Schmieder has demonstrated his outstanding leadership qualities over a period of more than ten years through the creation, development and advancement of DIT’s Silicon Valley Venture Development Program. The programme enhances the entrepreneurial potential of regional business and management teams through a science-based, continuous and guided process. As an excellent networker, he brings together the best of both worlds: German ingenuity and Silicon Valley mindset.”
Peter Schmieder is very pleased about his nomination: “Being among the five finalists proves that we are on the right track with our Silicon Valley School.” Especially with the team at BITZ, which will be strengthened in spring 2022, much more can be achieved for German entrepreneurship and the regional economy in the future. Not only Schmieder, but the entire team in Oberschneiding is eager to do so. Schmieder has already received several national and international awards for his excellent teaching.
The teams of the Bavarian Innovation and Transformation Centre (BITZ) in Oberschneiding have pitched again. After their trip to Silicon Valley a few weeks ago, five venture teams met a panel of top-class investors and experts from Eastern Bavaria in Oberschneidung on 19 May. In their search for investors, the venture teams wanted to convince them with their innovative business ideas in just a few minutes.
The panel at the “Homecoming” event in Oberschneiding included Karl Blaim (CFO Siemens Mobility), Martin Ebner (Managing Director Strama Group), Dr Christian Grams (CEO Munich Consulting Group GmbH), Dr Markus Ortmann (CEO mantro GmbH) and Mario Tauscher (CFO Pareto Steuerberatungsgesellschaft mbH). Peter Schmieder, head of the Silicon Valley School is pleased about this next important step: “We are bringing the spirit of Silicon Valley and the Californian mindset to Oberschneiding and Bavaria. The Silicon Valley weather has already arrived.” Not only the weather, but also photos and videos of the California trip in April provided the right starting points for good conversations. The week in Silicon Valley at Santa Clara University is one of the highlights of the Silicon Valley Program at BITZ Oberschneiding, which is part of the Deggendorf Institute of Technology. The teams travelled to the Valley with Peter Schmieder, the BITZ team and representatives from politics and the region. Since then, there has been enough time to apply what they have learned, the experiences and the feedback from the investors and network partners. The best conditions for the five pitches, which were successful. The first implementations were planned later in the evening.
Alexander Dorn, Program Manager Silicon Valley Program, thanked the investors and experts for their constructive feedback. As a thank you, he presented them with the Oberschneiding owl: “We like to speak in pictures and in Oberschneiding the owl stands for wisdom, foresight and all-round vision. It is an excellent hunter and sees well even in the dark. Our owl has also been manufactured at a DIT Technology Campus and thus stands for practical implementation.”
Start-ups from Lower Bavaria put their business models to the test last week in Santa Clara, California. They took part in the Silicon Valley Program of the Bavarian Innovation and Transformation Centre (BITZ) in Oberschneiding, which is part of the Deggendorf Institute of Technology (DIT). They presented their ideas in front of Silicon Valley investors and learned how experts assess their chances on the global market. The trip to America is the conclusion of the course, which lasts several months, and a chance for founders to grow internationally.
According to Prof. Peter Schmieder, founder of the Silicon Valley Program, the 2022 teams were very successful in convincing the investors: "The investors have made intensive contact with all six teams. Some already have up to three follow-up appointments. Some investors will still travel to Germany in April to already invest in substantial development of the teams. An accolade". To get there, the six teams prepared for several months. During the one-week stay at the university in Santa Clara, the start-ups were specifically prepared for the planned investor pitches one last time. Each team had only ten minutes to convince the investors to invest in a German start-up. According to Peter Schmieder, the eight months of the Silicon Valley Program were no picnic for the teams, especially not the incredibly intensive final week: "We meet professional experts and investors at the end. They only respond to teams that are best prepared and highly professional". For each founding team, there were therefore intensive individual training sessions with their American mentors as well as guest lectures by top-class speakers on entrepreneurship, start-ups, fund raising, venture capital and digital marketing. Company visits to Google, Zollner, Jabil and NVIDIA made the Silicon Valley experience perfect.
The Silicon Valley Program has existed since 2014 as a cooperation between DIT and Santa Clara University, which is located in the heart of Silicon Valley. This has resulted in an impressive network to help German start-ups achieve international success. Information about the programme and the target groups can be found on the DIT website: https://www.th-deg.de/silicon-valley-school. Since 2021, the programme has been located in Oberschneiding at the BITZ in order to grow further. A delegation from Oberschneiding therefore also took part in the trip with great interest: Ewald Seifert, First Mayor of Oberschneiding, representing the district, Konrad Schmerbeck, Second Mayor of Oberschneiding, and Christian Schambeck, Managing Director of Schambeck holding GmbH.
On Thursday 20 January 2022, DIT president, Prof. Dr. Peter Sperber, officially appointed Dr. Tobias Strobl professor for the field “Methodology of Scale” at the Bavarian Innovation and Transformation Centre (BITZ) Oberschneiding.
Professor Dr. Tobias Strobl currently lives in Las Vegas, he works and gives lectures in the Silicon Valley.
He is mentor and “accelerator” for German Entrepreneurship and looks forward to working at the DIT campus in Oberschneiding.
“It was beyond all question to apply for this position at DIT. I have known the Silicon Valley Program and the work of the teams for years. International rankings evidence the high quality of the program. That is why I am looking forward very much to actively participate in shaping the campus.” Tobias Strobl was born in Hilpoltstein and studied aerospace technology at the Technical University of Munich. After his studies, he worked as R & D engineer for Airbus Group Innovations in Munich. He earned his PhD in the field of aerospace technology at the Technical University of Munich.
Strobl invented several internationally approved patents for fully electric aircraft technology. He continued his career as management consultant for 3DSE Management Consultants GmbH, where he was involved in international projects in the fields aerospace & defense, automotive and transportation. He gained further international experience in start-up and company management at Business Models Inc in San Francisco.
Tobias Strobl is co-founder of the company ARIAx. He successfully consults start-ups in the company founding stage, during development and scaling in international markets. Moreover, Strobl is leading mentor in support programs for young German entrepreneurs founded by the Federal Ministry of Economy and Energy, such as the German Accelerator Silicon Valley. He also works as lecturer and strategic consultant at INSEEC Business School.
The mayor of Oberschneiding, Ewald Seifert, warmly welcomed Tobias Strobl: Welcoming such a renowned scientist and highly-experienced mentor is an excellent confirmation of our common work”. The scientific director and founder of the Silicon Valley School, Professor Peter Schmieder, is looking forward to the collaboration with his new colleague and to the new academic partnerships with Berkeley SkyDeck, University of Berkeley and the Design School of Stanford University. Peter Schmieder added, winking: “It’s a very good beginning. But this is only the beginning”.
At the beginning of December, a delegation from the Deggendorf Institute of Technology (DIT) led by President Prof. Dr. Peter Sperber and Prof. Peter Schmieder, Director of the Bavarian Innovation Transformation Centre (BITZ) Oberschneiding, visited strategic partners of the university in Silicon Valley. In addition, talks were held with potential investors of start-ups in the USA. DIT start-up teams with above-average potential are to be helped to achieve a successful market breakthrough.
On the campus of Stanford University, the DIT delegation, which also included Chancellor Birgit Augustin and Alexander Dorn, responsible for Venture Development at BITZ, first met Justin Lokitz. He is an advisor at Berkeley SkyDeck, the global hub of the University of California Berkeley. Lokitz will act as an active mentor at the BITZ and represent the Berkeley SkyDeck in Oberschneiding. Artificial intelligence and intellectual property rights were the topic of another meeting with WilmerHale, one of the leading US law firms in business law. One of WilmerHale's partners, Daniel Zimmermann, will also support the Silicon Valley School at the BITZ in the future. His expertise in corporate transactions and venture technology issues will be in particular demand.
In order to deepen existing networks and partnerships, talks were also held with the three long-time mentors Prof. Albert Bruno, Geoff Baum and Dr. Tobias Strobl. Bruno from Santa Clara University (SCU) is the founding director of the Center of Innovation & Entrepreneurship. Baum, in turn, co-founder of Garage.com, a high-tech capital company specialising in start-up financing, is an adjunct professor at SCU as well as Vice President of Marketing at Acceldata. Finally, Strobl has lived and taught in Silicon Valley for years. He was appointed professor for the "Methodology of Acceleration and Scale" at BITZ Oberschneiding.
Dr. Robert Brancatelli, Senior Associate Director of the Silicon Valley Executive Center and the Leavey School of Business at SCU, praised the intensive exchange with DIT: "The Silicon Valley School is an expression and symbol of the deepening partnership between Deggendorf University and the Silicon Valley Executive Center. The mentoring, intensive support as well as the networking of the venture teams are comparable to other start-up programmes on both sides of the Atlantic, but surpass them in many ways." According to Brancatelli, he knows of very few programmes that are based on a similarly strong bond between science and business.
After visiting the new Discovery & Innovation Campus, one of the largest STEM facilities in the US, DIT President Sperber was impressed. "A whopping US$270 million has been invested here. That is really fantastic!" Sperber also emphasised, however, that the group of now 13 DIT technology campuses could certainly keep up. What happens centrally in a research centre in Silicon Valley is spread over nine districts in Bavaria. The DIT president: "Our technology campuses offer innovation for an entire region. The BITZ Oberschneiding is a great reinforcement in this circle."
INFO │ THE SILICON VALLEY PROGRAM AT DIT
Prof. Peter Schmieder is the founder of the Silicon Valley Program at DIT. He has been cooperating with the elite American university Santa Clara in California for more than ten years. In the years from 2014 to the present, around 60 founding teams went through this programme. "Germany," says Schmieder, "is a country of inventors. However, these inventions, the 'Inventions', all too rarely become real innovations." This is precisely where the Silicon Valley Program comes in. Together with the mentors in California, the founders are given the know-how, concept and strategy to actually bring an idea successfully to the market. The basis for this lies in Lower Bavaria, Schmieder explains: "The experts in Silicon Valley tell us quite clearly that what is being done at the BITZ in Oberschneiding is unique." As early as April 2022, the next teams from Lower Bavaria will complete their "pitch" in California. If they are successful, investors and a top-class network of experts will be on hand.
You can find out more about the Bavarian Innovation Transformation Centre (BITZ) in Oberschneiding at: www.th-deg.de/bitz-oberschneiding-en
The municipality of Oberschneiding organised two events during which the Scientific Director Professor Peter Johann Schmieder was given the opportunity to present the recently established Bavarian Innovation and Transformation Centre "BITZ" to numerous interested participants.
The so-called "Silicon Valley Program" (SVP) which is accompanied and mentored by the Californian Santa Clara Elite University - provides assistance and training to highly qualified start-up teams, with the aim of bringing an idea or a product successfully to market. The partnership between the two institutions was founded ten years ago and has seen more than 500 participants.
"Campus" Oberschneiding will be the platform for workshops, in which the teams work out a concept for transformation of their business idea or innovation, to pave the way for their ideal "go-to-market" strategy. These workshops will be followed by company visits. In April 2022, the current teams wil take the challenge to sucessfully perform an "on-site-pitch" at Santa Clara University in California.
The aim of the programme is to create value and jobs within the own region. The best example is the company S.A.I. Schweiger which has established a company location in Oberschneiding with six employees starting from an invention in the field of robotics technology.
In Oberschneiding in Lower Bavaria, German inventive talent will meet American market management in the future. The Deggendorf Institute of Technology (DIT) has found a location there for its world-leading Silicon Valley Program and will establish the Bavarian Innovation and Transformation Centre (BITZ) on the grounds of the Alte Spenglerei. Bavarian Minister of Science Bernd Sibler and Member of the State Parliament Josef Zellmeier announced on Wednesday, 12 May that funding from the Free State of Bavaria amounting to three million euros will flow into the centre over six years.
Science Minister Bernd Sibler emphasised: "Rooted in the homeland and internationally networked: The BITZ fits perfectly into the modern university landscape and integrates perfectly into the structure of DIT. With the core of the Silicon Valley Program, we are creating a new Bavarian start-up and scaling culture. Here in Oberschneiding there will be a high-calibre course offering with exclusive company visits in the USA, but also at branches of Bavarian companies. I would like to further strengthen the forward-looking field of 'entrepreneurship' in the Bavarian university landscape. Especially in the up-and-coming regions of Lower Bavaria, such offers fall on fertile ground."
Professor Peter Schmieder, scientific director of the BITZ, illustrated how closely connected Lower Bavaria will be with Silicon Valley in the future with a live link to Santa Clara University in California during the press conference. Santa Clara University has been a permanent partner of the Silicon Valley Program for years. BITZ Oberschneiding is thus not only the first institution of DIT in the district of Straubing-Bogen, but also of the American university. Anyone who has an invention or business idea in mind can learn here from and according to the American model how to make it successful for the market. The next round will start in June 2021.
The most recent participants of the Silicon Valley Program of the Deggendorf Institute of Technology (DIT) began their exciting nine-month journey in mid-July. They want to bring a business idea to the market and learn how to do it with help from the Silicon Valley Program. The role model is the Silicon Valley start-up scene in California, where the journey will continue for a week at the end of the certificate programme.
The eight groups laid the foundation for marketing their projects during the introductory week. Each project group got to know their mentor from Santa Clara University in Silicon Valley, California, via video conference. The American elite university has been a partner in the certificate programme since the beginning. Over the next nine months, the project groups will contact their mentors once a month via video conference and present the progress of their work. Prof Peter Schmieder, founder of the programme, and Alexander Dorn will support them in this process. In addition, the participants will be provided with working documents online via a learning platform.
The airm of the programme is to make the teams or their business ideas eligible for investment. The participants will be supervised until the final pitches, which will take place in March 2021 at Santa Clara University if the corona situation allows it. Often, howver, is is only then that the participants really get started. If investors are found when their business plans are presented, the dream of their own company could quickly come true, like it has for many previous participants.
Deggendorf Institute of Technology
Bavarian Innovation Transformation Centre (BITZ Oberschneiding)
In Oberschneiding in Lower Bavaria, German inventive talent will meet American market management in the future. The Deggendorf Institute of Technology (DIT) has found a location there for its world-leading Silicon Valley Program and will establish the Bavarian Innovation and Transformation Centre (BITZ) on the site of the Alte Spenglerei. Bavarian Minister of Science Bernd Sibler and Member of the State Parliament Josef Zellmeier announced on Wednesday, 12 May that subsidies from the Free State of Bavaria amounting to three million euros will flow into the centre over six years.
The new building is to be completed in two years.
Image (DIT): Came to the first press conference of the new facility of the Deggendorf Institute of Technology in Oberschneiding: from left: Prof. Dr. Peter Sperber, President of the DIT, Oberschneiding's Mayor Ewald Seifert, Bavarian Minister of Science Bernd Sibler, Head of the Silicon Valley Program Peter Schmieder, MdL Josef Zellmeier, District Administrator Josef Laumer and Silicon Valley Program Manager Alexander Dorn.