"This site requires JavaScript to work correctly"
Header minimieren

Corinna Pippirs, M.A.

  • (Gesundheits-)Tourismus Management & Entwicklung
  • Destinationsentwicklung
  • Destination Branding
  • Kompetenzzentrum für Gesundheit & Tourismus
  • INTERREG-Forschungsprojekt „WORK FORce HEALTH & TOURISM“ (BA0100029)

Fakultät European Campus Rottal-Inn

Wissenschaftliche Mitarbeitende

Wissenschaftliche Mitarbeiterin

Mitglied im Fakultätsrat

EC.B 0.15

0991/3615-8915

Sprechzeiten

Sprechzeiten Online nach Terminvereinbarung

Sortierung:
Zeitschriftenartikel
  • Corinna Pippirs
  • Georg Steckenbauer

Case study – spa destination branding – a strategic realignment process of five Bavarian thermal spas.

In: International Journal of Spa and Wellness (vol. 5) , pg. 308-319

(2022)

DOI: 10.1080/24721735.2022.2117009

Abstract anzeigen

Spa destination branding as a niche within health tourism has been comparatively little addressed in the relevant scientific literature at present. This is a gap in research, the need for positioning on highly competitive national and international health tourism markets is necessary to ensure continued existence and economic success. The COVID-19 crisis intensifies this pressure on destinations and spa operations. Five spa destinations, linked through public ownership structures, launched a joint brand development process. The first phase, under the guidance of leading consulting firm “BrandTrust”, accompanied by experts of Deggendorf Institute of Technology, was completed in 2021. The concept is now being rolled out in the destinations, for which three strategic projects have been defined. In the article, this participatory approach to the development of a tourist brand is presented and analysed. The importance of the orientation on common values through branding is showed on the example of the underlying case which is an ongoing process of development. The authors report there are no competing interests to declare.
Beitrag in Sammelwerk/Tagungsband
  • Georg Steckenbauer
  • Sebastian Markov
  • Corinna Pippirs

Forest, Health and Tourism: Developing sustainable health tourism offers in local forests.

pg. 385-396

DOI: 10.20867/tosee.07.25

(2023)

Vortrag
  • Corinna Pippirs
  • Sebastian Markov
  • Georg Steckenbauer

Forests, Health and Tourism: Developing Sustainable Health Tourism Offers in Local Forests.

  • Faculty of Tourism and Hospitality Management.

Opatija, Croatia 26.05.2023.

(2023)

Vortrag
  • Michael Laar
  • Katerina Volchek
  • Ibrahim Bader
  • Corinna Pippirs
  • Celso Brito
  • Spyropoulou V.

Erholsamer Schlaf durch CO2 – und Temperatursensorik in Schlafräumen (Healthy sleep through CO2 & temperature sensors in bedrooms). Posterpräsentation.

  • Technische Hochschule Deggendorf.

Deggendorf 26.-27.10.2023.

(2023)

Beitrag in Sammelwerk/Tagungsband
  • Corinna Pippirs

Forests, Health and Tourism: Development of Sustainable Models for Nature-based Health Tourism in Austria and Bavaria.

  • In:
  • A. Cavicchi
  • F. Niccolini
  • E. Michopoulou
  • J. Barborak
  • I. Azara

Boston: CAB International

(2024)

Vortrag
  • Corinna Pippirs

Sustainable strategies for the development of skilled workers in thermal spa and health destinations in Bavaria and Austria - WORK FORce HEALTH & TOURISM.

  • Technische Hochschule Deggendorf.

Deggendorf 08.02.2024.

(2024)